How are you all actually using performance analytics in real projects?

[Taylor Swift]

I’ve recently started working more closely with performance analytics tools in our company, and I’m honestly a bit confused about how deep we should go with it. We’re tracking basic KPIs like response time, user engagement, and conversion rates, but I keep hearing that performance analytics can go way beyond just dashboards and charts. Some people in my team want to integrate it with internal reporting tools, while others think simple metrics are enough. I’m also not sure which platforms are best for scaling this properly. For those who’ve implemented performance analytics seriously, what challenges did you face in the beginning, and what actually made a difference?

 

[ava]

Honestly, when we started using Google Analytics and later connected it with Power BI, the real shift happened when we tied metrics to actual business goals not just dashboards; the biggest early challenge was messy data, but once we cleaned that up, the insights actually started driving decisions instead of just looking pretty.