Best time to upload Shorts on YouTube

I’m trying to figure out the best time to upload Shorts on YouTube for more views and engagement. Different sources say different things. What times have worked best for you, and does timing really affect YouTube Shorts performance?
 
The best time to upload YouTube Shorts is generally when viewer activity is highest. Most creators see strong results between 12 PM–3 PM and 6 PM–9 PM local time. Weekends also perform well due to higher engagement. However, the ideal time varies by audience, so check YouTube Studio → Analytics → Audience to see when your viewers are most active and schedule uploads accordingly.
 
The best time to upload YouTube Shorts is often in the late afternoon and evening, such as between 3 p.m. and 5 p.m. or 6 p.m. and 9 p.m. on weekdays, but the most accurate times depend on your specific audience
 
Back
Top