How does your Snapchat score increase with chats?

Your Snapchat Score increases when you send and receive Snaps (photos/videos), not regular chats. However, Chat Snaps (snaps sent directly in chats) may count. The exact algorithm isn't revealed, but consistent activity boosts your score.
 
Your Snapchat score increases when you send and receive snaps, not regular chats. Chats alone don’t directly raise your score. However, staying active and maintaining streaks with friends through snaps can boost it. The score reflects your overall activity, encouraging frequent snap exchanges rather than just text conversations.
 
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