TikTok coins are the platform’s in-app currency, bridging the gap between passive viewing and active support. Users purchase these coins with real money—often getting a better rate on the desktop site versus the app due to store fees—to unlock two primary functions.
First and most commonly, coins buy virtual gifts. From a single "Rose" to an expensive "Universe," these animations are sent to creators during livestreams or on videos as a form of digital tipping. This interaction highlights your comment and supports the creator financially.
Second, coins can be used for TikTok Promote, a feature that boosts your own videos to reach a wider audience, essentially swapping currency for views and engagement.
For Creators:When a creator receives a gift, it converts into Diamonds, not cash directly. These Diamonds measure a creator's popularity and can eventually be withdrawn as real money (via PayPal or bank transfer) once a specific threshold is met. Be aware: the exchange rate isn't 1:1; TikTok retains a commission during the Coin-to-Diamond conversion process.
First and most commonly, coins buy virtual gifts. From a single "Rose" to an expensive "Universe," these animations are sent to creators during livestreams or on videos as a form of digital tipping. This interaction highlights your comment and supports the creator financially.
Second, coins can be used for TikTok Promote, a feature that boosts your own videos to reach a wider audience, essentially swapping currency for views and engagement.
For Creators:When a creator receives a gift, it converts into Diamonds, not cash directly. These Diamonds measure a creator's popularity and can eventually be withdrawn as real money (via PayPal or bank transfer) once a specific threshold is met. Be aware: the exchange rate isn't 1:1; TikTok retains a commission during the Coin-to-Diamond conversion process.