What are the best times and days to post reels on Instagram?

[Gunjan Saini]

What are the best times and days to post reels on Instagram?

 

[SK_Tech]

The best times can vary by audience, but generally in 2025 the most active periods are:

• Best days: Tuesday, Wednesday, Thursday
• Best times: Around 11 AM – 1 PM (lunch break) and 6 PM – 8 PM (after work/school)

Check Instagram Insights for your own followers’ activity to get the most accurate posting times.

 

[niyati]

The optimal Instagram reel posting days are usually midweekdays and weekends. Wednesday, Thursday and Sunday are the best days. The best posting hours are 11 AM-1 PM and 7 PM-9 PM, the most active times. Nevertheless, the outcomes are not always the same, thus, monitor your audience data to discover the most successful schedule.