What are the best times and days to post reels on Instagram?

[Gunjan Saini]

What are the best times and days to post reels on Instagram?

 

[SK_Tech]

The best times can vary by audience, but generally in 2025 the most active periods are:

• Best days: Tuesday, Wednesday, Thursday
• Best times: Around 11 AM – 1 PM (lunch break) and 6 PM – 8 PM (after work/school)

Check Instagram Insights for your own followers’ activity to get the most accurate posting times.

 

[niyati]

The optimal Instagram reel posting days are usually midweekdays and weekends. Wednesday, Thursday and Sunday are the best days. The best posting hours are 11 AM-1 PM and 7 PM-9 PM, the most active times. Nevertheless, the outcomes are not always the same, thus, monitor your audience data to discover the most successful schedule.

 

[danisjohn]

Instagram Reels can be best posted between 9 AM and 12 PM, and 6 PM and 9 PM. The most favored days are on Tuesday, Thursday as well as Sunday and the most activity is expected in these days. Nevertheless, it is essential to analyze the activity of your audience to time it best.