What is the answer for big name in cards nyt?

I’m stuck on the clue big name in cards nyt in today’s crossword puzzle. I’ve been thinking of different card brands and companies, but I’m not sure which one fits. Can someone give me a hint for big name in cards nyt without revealing the full answer?
 
In the context of the New York Times (NYT) Crossword, the clue "Big name in cards" often refers to HALLMARK. As the world's most famous greeting card manufacturer, it is a frequent answer in puzzles. Depending on the letter count, other possible answers could include AETNA or VISA, but Hallmark remains the most common cultural fit for physical greeting cards in crossword puzzles.
 
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