I’ve been hearing a lot about Xiaohongshu, also called RED. What exactly is this app, and how do people use it for shopping, reviews, or social media content?
A Chinese social commerce platform called Xiaohongshu (Little Red Book) combines e-commerce with user-generated content, such as images and videos. In addition to sharing real product reviews and lifestyle ideas, users can frequently purchase products straight from the app thanks to recommendations from reliable peers.