If you’re building for gaming and heavy workloads (video editing, rendering, etc.), going for a quality air cooler or a mid‑range AIO liquid cooler can both work it really comes down to how much cooling headroom you want, how much noise you can tolerate, and how big your case is. Air coolers (like a tall tower cooler) usually are cheaper, more reliable long‑term, and almost always quieter (no pump whine, no leak risk), but they tend to be bulky and might block RAM or won’t fit in smaller cases. A decent 240 to 360 mm AIO will give you slightly better temps under heavy load, especially if you plan to overclock. In short for most builders: air if you want zero fuss + silence, liquid if you want max cooling and don’t mind extra maintenance.