How to calculate Instagram engagement rate?

[Olivia]

Good Morning, Guys! Could anyone please tell me about the steps to calculate the Instagram engagement rate?

 

[Nikhil Rajoria]

Calculate ratios of number of total interactions to number followers and times this result by 100. Example: In order to find out the engagement rate, we can divide the number of likes (500) by the number of people (10,000) and multiply the result by 100: (500/10,000) x 100 to find 5% engagement rate.

 

[Gsusangrey]

Instagram engagement rate is calculated by dividing total likes, comments, and shares by follower count, then multiplying by 100. Formula:

Engagement Rate = [(Likes + Comments + Shares) / Followers] × 100