How to do market sizing for tech companies for my buisness growth?

[Nandani]

I'm working on growing my tech business and need to understand the potential market size before launching new features. Can anyone guide me on how to do market sizing for tech companies and what's the best way to estimate TAM, SAM, and SOM?

 

[niyati]

In a Tech business, to get an estimation of TAM, SAM as well as SOM, start with total demand (TAM), then into your target segment (SAM), and finally your realistic share (SOM). Use industry reports, competitors statistics and research for customers. Aids to benchmarks and validation, there is Statista and Gartner, for example.