How to Improve Brand Visibility in AI Search Engines?

[ronmurphy]

With more users turning to LLMs for recommendations, traditional SEO is changing. What are the best strategies for how to improve brand visibility in ai search engines like Perplexity or ChatGPT?

 

[Maclom]

To improve brand visibility in AI search engines, optimize for conversational keywords, create high-quality, authoritative content, use structured data (schema markup), build strong backlinks, maintain consistent brand mentions, and ensure fast, mobile-friendly website performance.

 

[Danny]

I’d focus on publishing genuinely helpful, well-structured content that clearly mentions your brand, gets cited by other reputable sites, and answers real user questions, LLMs tend to surface sources that feel trustworthy and easy to summarize. From what I’ve seen, brands that invest in thought-leadership articles and FAQs start getting picked up more often in AI-driven results.