How will Snapchat challenge TikTok?

[Winter]

With Spotlight, creator payouts, and short-form video growth, can Snapchat compete with TikTok’s algorithm and FYP reach? Curious how Snapchat plans to attract creators, boost engagement, and take market share.

 

[lindamary]

Snapchat is expanding its Spotlight feature to compete with TikTok, giving users a place to post short viral clips while keeping the familiar Snapchat interface.

 

[AnnisHayma]

They’re adding monetization incentives for creators, offering rewards for popular videos to encourage high-quality content.

 

[Lorrie]

AR filters and lenses give Snapchat a creative edge TikTok doesn’t fully replicate, letting creators produce more interactive videos.

 

[Olive]

Spotlight may focus on curated, safer content, reducing spam and negative comments, which could attract families and younger audiences.

 

[BenitoEnelo]

They’re also making discovery easier with improved search and algorithm tweaks, helping users find trending content faster.

 

[Lugwig]

While TikTok dominates, Snapchat’s combination of AR tools, creator rewards, and curated video feed could make it a serious competitor in the short-video market.