What Are LinkedIn Impressions and How Do They Affect Post Performance?

[StormyHuda]

I keep seeing numbers under my posts and want to understand what are linkedin impressions exactly. Are impressions an indication that people actually read the post or it was in their feed? What is the best way to enhance impressions in a natural way?

 

[Evelinawright]

Great question. Those figures below your posts may be initially confusing, and just consider LinkedIn Impressions as a pair of eyes.

An impression is basically recorded whenever your post appears on the screen of someone. It does not necessarily imply that they went through and read all the words, it simply means that your post hit their feed. Imagine someone who has passed by a billboard they have seen it and even though they have not read it.

To increase those figures in a non spammy manner, here is the game plan in a step by step manner:

1. Hook That Nail: Two opening lines are all. LinkedIn will veil the rest of your post with a see more button, so the opening two lines of that post must be good enough to make someone take a break.
2. Use Visuals: Pictures, brief videos or document slide (PDF) posts occupy a larger physical space on the screen. The larger the post the more difficult it is to pass over it!
3. Select 3 to 5 Hashtags: Do not go too far. Select 3 to 5 applicable hashtags to give LinkedIn the information of whom to display your post. This will place you in front of the right audience.
4. The Golden Hour: Immediately after posting, attempt to interact with other people. When you respond to comments within the first hour, LinkedIn thinks, Oh, it is a trendy discussion! and begins to demonstrate it to even more people.

Hope this will make you squash it on LinkedIn! All you need to do is to be yourself and the figures will come.

 

[GaleGaytan]

LinkedIn impressions represent the total number of times your post is displayed on a user's screen. Unlike "reach," which counts unique users, impressions include multiple views by the same person. High impressions indicate that the algorithm finds your content relevant, increasing visibility. While impressions alone don't guarantee engagement, they are a vital top-of-funnel metric that affects your post's overall authority and potential for networking and lead generation.