What does the purple message bubble Instagram mean?

[ruchii]

So confused, what is it!

 

[Gsusangrey]

The purple message bubble on Instagram indicates a vanishing photo or video sent in Direct Messages (DMs). It means the media will disappear after being viewed once, similar to Snapchat. Replies appear in a gray bubble.

 

[niyati]

The purple message bubble on Instagram typically means that end-to-end encryption is enabled in your chat, offering extra privacy so only you and the recipient can read the messages. Alternatively, it may just indicate that a custom chat theme (like purple) has been applied to the conversation.

 

[Rathore]

Instagram purple message bubble indicates that the chat is private. It may appear when you are in Vanish Mode, where the messages self-destruct after being viewed, or in encrypted chats, which are additionally secure. The purple color is used to indicate that the messages are more personal than usual ones.