What is the best time to post on Instagram Friday in 2025?

The best time to post on Instagram on Friday is usually 11 AM – 1 PM and 6 PM – 9 PM. These hours are lunch break and evening relaxation, and we get the most engagement.
 
The best time to post on Instagram on Friday in 2025 is between 11 AM and 1 PM, when users take lunch breaks, and again around 6 PM to 8 PM, as engagement peaks during evening relaxation hours.
 
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