What is the best time to post on Instagram on Friday in 2025?

A recent 2025 analysis by Buffer shows that the best times to post on Instagram on Friday are 3 p.m., 2 p.m., and 4 p.m., and these times are globally effective across time zones. Additionally, Sprout Social identifies 11 a.m. as another strong posting window for Fridays.To maximize engagement on Fridays, schedule your posts between 11 a.m. and 4 p.m., with the 2 p.m. to 3 p.m. range as the sweet spot for reach and interaction.
 
The best time to post on Instagram on Fridays in 2025 is typically between 9 AM and 11 AM and again around 1 PM to 3 PM. These times usually see higher engagement as people check social media before and during lunch breaks.
 
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