What is the best time to post on Instagram on Thursday for better reach?

The best time to post on Instagram on Thursday for better reach is typically between 11:00 AM and 1:00 PM, with another good window around 6:00 PM to 7:30 PM. These times catch users during lunch breaks and early evening scroll sessions, helping boost engagement. However, your audience may vary—so check your Instagram Insights for more personalized timing.
 
The best time to post on Instagram on Thursday is during your followers’ morning productivity or pre‑lunch scroll—typically between 5–6 AM and 11 AM–1 PM (your local time). These slots consistently show higher engagement levels across multiple studies.
 
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