How Can I Promote My Business Through Amazon Alexa?

[jacksparrow]

As a small business owner, I’m looking into voice search optimization and was wondering how can i promote my business through amazon alexa effectively. Is it better to build a custom Alexa Skill, or is there a way to get my local business listed in their "Flash Briefings" or recommendations?
I’m particularly interested in the "Amazon Associates on Alexa" program and whether that’s a viable path for retail. If you have experience with voice marketing, please share your thoughts on how can i promote my business through amazon alexa to reach customers who use voice shopping.

 

[Mariam]

One way to leverage Amazon Alexa for your business is by developing a non-standard Alexa functionality that will tell your products, services, and/or release valuable information around the niche you operate in. It is highly advisable to have your business properly listed and optimized on local PR platforms from where Alexa extracts data, i.e., Google Business Profile and Bing Places.

Furthermore, one can gain access to the new user's voice by utilizing Alexa Flash Briefings, voice ads, or making sure that your website content is voice-search friendly, thus allowing Alexa to naturally bring up your business once users are asking related questions.

 

[Bautista]

You can promote your business on Amazon Alexa by creating a custom Alexa skill, listing your business on Alexa-enabled devices, and using voice ads or sponsored content to reach users hands-free.

 

[Kian]

Promote your business through Amazon Alexa by creating a custom Alexa Skill, optimizing for voice search keywords, using Amazon Ads, enabling voice-enabled shopping or bookings, and ensuring your brand details are accurate on Alexa-supported platforms.

 

[Gdinscecar]

You can promote your business on Amazon Alexa by creating a custom Alexa Skill, using Alexa Ads, and keeping your Amazon Business profile and listings optimized so customers can find you through voice search.